Jaydee Living Ltd is principal sponsor of Cheltenham Town Football Club.
We are the club’s official back of shirt partner, with the company logo featuring on the first team’s home and away kits.
Jaydee Living Ltd is proud to be a principal sponsor of Cheltenham Town Football Club.
From the 2026-27 season, the logo will be included on shorts sold in the Cheltenham Town club shop and will appear in the popular video game, EA Sports FC 27. Regular matchgoers at the EV Charger Points Stadium may also have noticed our branding on the big scoreboard during matches.
We were also match sponsors of three games during the 2025-26 season and look forward to partnering with the club for more fixtures in the future. As a family-run business that began in the heart of the Cotswolds in 2006 and is now based in Cheltenham, we are delighted to support our local football club.
Jon Horsfield, Managing Director at Jaydee Living Ltd, said:
“We’re absolutely thrilled to be part of Cheltenham Town Football Club being based in Cheltenham ourselves and having such a strong connection with the town."
“We hope that this partnership will continue to develop year on year and are proud to get amongst the excitement and atmosphere at the stadium.
“Supporting the area around us is always important and we couldn’t think of a better place to partner with than Cheltenham Town Football Club.”
During our first season as the club’s sponsors, we held the first Jaydee Living Top Bins Challenge using two of our 120-litre wheelie bins. Cheltenham strikers Josh Davison and George Miller went head-to-head in a thrilling battle as they took turns trying to get the ball into the bins, which were placed in the top corners of the goal.
There were some fantastic strikes as they managed to hit ‘top bins’, along with a few near misses, and the wheelies stayed strong despite being tested by fierce shots. Miller was impressed by the bins' durability, saying: "Look how robust those bins are!"
You can watch the video here:
Supporters were then given an opportunity to have a go themselves during half-time of Cheltenham’s League Two game against Newport County in April 2026. We offered a prize of up to £200 for anyone who could hit top bins, and proceeds from entry donations went to the Cheltenham Town Community Trust. We look forward to bringing more exciting half-time challenges to the EV Charger Points Stadium in the future.
Announcing the commencement of Jaydee Living’s sponsorship in October 2025, Linton Brown, Head of Commercial Operations at Cheltenham Town, said:
“I am absolutely delighted to welcome everyone at Jaydee Living Ltd to the family here at Cheltenham Town Football Club."
“They are a very impressive local brand with national acclaim via several successful businesses under the trading division of Jaydee Living Ltd. During conversations, it was evident we shared the same values; they are very family orientated and care very passionately about the local community region."
“We look forward to working closely with the team at Jaydee Living Ltd in making this a very exciting long-term partnership.”
